Your rates in market context
Market insights show how demand and price levels in your region evolve.
In short
LODGIC360 RMS shows how demand and price levels in your region evolve, and how your own rates compare. You choose which hotels to follow as a reference. These market insights are weighed in the RMS daily rate suggestions.
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What you get
Market demand
See when demand in your region rises or falls.
Price level
Compare your rates with the general price level in your market.
Your own compset
Choose which hotels you want to follow as a reference.
Busy dates
Spot early which dates are under pressure in your region.
Trends
Follow how the market level evolves week by week.
Part of the suggestions
Market insights are weighed in the RMS rate suggestions.
Context, not guesswork
A good rate does not depend on your own bookings alone. By looking at the market too, you avoid selling too cheaply on busy days or too expensively on quiet ones.
Ready to price smarter?
See in a personal demo how the LODGIC360 RMS optimises your room rates automatically — as an option on our PMS.
Frequently asked questions
What are market insights in an RMS?
Market insights show how demand and price levels evolve in your region. LODGIC360 RMS places your own rates next to that market level. You see whether you sell too cheaply or too expensively for a given date.
Can I choose which hotels I compare with?
Yes, you build your own reference group of hotels to follow. The comparison is made per date and per period. You decide how much that reference weighs in your pricing.
How do market insights help on busy dates?
When demand in your region rises for a date, you see it early in the dashboard. You can raise rates in time instead of selling out too cheaply. The RMS includes these signals in its suggestions.
Is market data used automatically?
Yes, market insights are one of the factors in the daily rate suggestions, next to your own demand and booking pace. Each suggestion shows which factors were weighed. The final decision stays with you.
Is this only for large hotels?
No, market insights are useful for hotels of every size and everyone in hospitality. A small hotel also benefits from knowing how the market moves. LODGIC360 tunes the settings together with you.